Some of the greatest Management Decisions ...
- Walt Disney listened to his wife (poor chap ... what else he can do :) ), Lillian, and named his cartoon mouse Mickey instead of Mortimer. Entertainment was never the same after Mickey and Minnie debuted in Steamboat Willie in 1928.
- Around 59 B.C.,Julius Caesar kept people up-to-date with handwritten sheets that were distributed in Rome and, it is suspected, with flyers that were placed around the city. The greatness of leaders has been partly measured ever since by their ability to communicate. This might be the first government advertisement ???
- In 1950, Frank McNamara found himself in a restaurant with no money and came up with the idea of the Diners Club Card. The first credit card changed the nature of buying and selling throughout the world. Truly, Necessity is the mother of invention. His necessity was to dine without any money :)
- Ignoring market research, Ted Turner launched the Cable News Network (CNN) in 1980. No one thought a 24-hour news network would work. It did.
- Sony chief Akio Morita noticed that young people liked listening to music wherever they went. He and the company developed what became the Walkman, first made in 1980. There was no need for market research. "The public does not know what is possible. We do," said Morita.
These are few extracts which i liked from the bigger list The 75 greatest management decisions ever made.
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